SUSHI PLUG REBRAND

CLIENT: Sushi Plug

ROLE: Creative Director | Brand Designer

COMPANY: SOLA Creative Studio

CREATIVE PROJECT DIRECTOR | BRAND STRATEGIST: Sádé Budhlall

ILLUSTRATOR: Kahani Marri

WORK: Brand Strategy, Brand Identity, Collateral Design

PROJECT OVERVIEW

As the creative director and brand designer for Sushi Plug’s rebrand, I transformed their identity from Quarantine Sushi into a fresh, modern, and locally inspired brand. The new identity highlights their use of sustainable, locally sourced ingredients, offering customers a unique and eco-conscious sushi experience. Sushi Plug’s mission to create exceptional flavors with minimal environmental impact provided the foundation for a visually dynamic and cohesive brand.

THE IDEA

The rebrand was centered on crafting an identity that reflects Sushi Plug’s dedication to freshness, sustainability, and connection. The design integrates a harmonious blend of bold colors and custom typography with a stylized logomark symbolizing the traditions and artistry of sushi making. The elements work together to evoke feelings of community, taste exploration, and high-quality craftsmanship.

The visual identity was created with versatility in mind, functioning seamlessly across digital and physical mediums while maintaining its vibrancy and clarity.

EXECUTION

Brand Identity: Designed a modern and versatile logo with custom ligatures, elevating the sophistication of the brand. The logomark incorporates symbolic elements inspired by Sushi Plug’s values: connection, freshness, and sustainability.
Typography: Curated a typographic system using fonts such as Olive Branch Serif and Kanit, which balance elegance and functionality. These choices provide a clean, modern aesthetic while maintaining a playful edge.
Color Palette: Developed a striking palette of deep Penn Blue and vibrant Tomato Red to evoke the ocean and sushi’s key ingredients. Secondary colors, such as Saffron, Shamrock Green, and Murrey, were added to represent warmth, freshness, and sophistication, enhancing the brand’s visual story.
Collateral Design: Designed collateral materials that incorporate custom patterns inspired by sushi rolls, enhancing the visual storytelling while ensuring brand consistency. These patterns, paired with the logo and color palette, create a cohesive identity that is both memorable and versatile.

IMPACT & REFLECTION

The Sushi Plug rebrand revitalized the brand’s presence, positioning it as a high-quality, sustainable sushi provider with a strong local identity. By creating a versatile and visually dynamic identity, the rebrand reinforced Sushi Plug’s commitment to their customers and the environment.

This project demonstrated the power of thoughtful design in transforming not just a brand’s image but also its impact. The result is a vibrant and modern identity that speaks to Sushi Plug’s dedication to quality, sustainability, and community.