MORE THAN A SIGN CAMPAIGN – Jerel Ramsey – Creative Director | Experience Designer

MORE THAN
A SIGN CAMPAIGN

CLIENT: Trinidad and Tobago Red Cross Society

ROLE: Creative Director | Brand Designer | Graphic Designer

COMPANY: SOLA Creative Studio

COLLABORATOR: Brunton Studio

PHOTOGRAPHER: Jabari David

WORK: Branding, Photography, Campaign Design, UI/UX Design, Web Development

PROJECT OVERVIEW

At SOLA Creative Studio, my wife Sádé and I led this campaign to shift the Red Cross’s image beyond its symbol and highlight the people behind the work. It was about making volunteerism feel more personal and inspiring communities to show up and give back.

THE IDEA

The campaign emphasized that the Red Cross isn’t just an emblem but a movement of real people making a difference. Through striking portraits of volunteers, we aimed to show that service is about connection and collective action, not just obligation.

EXECUTION

Photography and Branding: We created authentic portraits that captured volunteers in meaningful moments.
Social Media Assets: Custom templates for Instagram and Facebook made it easy to share stories and get people involved.
Campaign Materials: Flyers, banners, and graphics kept the message consistent across platforms.
Website Design: I designed a campaign webpage to reflect the project’s essence, working within the limited resources available to the Red Cross. Visit the webpage.

IMPACT & REFLECTION

This campaign reinforced my belief that design is about more than aesthetics—it’s a tool for social change. Seeing how the community responded reminded me of the power of storytelling to foster connection and inspire action.

The campaign invited individuals to embrace volunteerism, connecting lives through meaningful service. It fostered awareness and boosted volunteer engagement, setting a new standard for how the Red Cross is perceived in the community.