NUBA CARIBBEAN REBRAND – Jerel Ramsey – Creative Director | Experience Designer

NUBA CARIBBEAN
REBRAND

CLIENT: Nuba Caribbean

ROLE: Creative Director | Brand Designer

COMPANY: SOLA Creative Studio

CREATIVE PROJECT DIRECTOR: Sádé Budhlall

ILLUSTRATOR: Katelun Brewster

WORK: Brand Identity, Label Design, Collateral Design, 1:1 Consultation

PROJECT OVERVIEW

As the creative director and brand designer for Nuba’s rebranding, I aimed to craft a visual identity that authentically reflects the brand’s dedication to sustainable, natural, and cruelty-free skincare solutions tailored for people of color, including children. Rooted in African-Sudanese culture, Nuba celebrates femininity and cultural heritage, and it was essential that the rebrand encapsulated these core values.

THE IDEA

The rebranding strategy centered on integrating cultural motifs from the Nuban people, particularly the distinct markings that Nuban women adorn to symbolize femininity through various life stages. By artfully incorporating these tribal markings into the Nuba logo, the brand’s identity forms a strong visual narrative connecting it to its cultural roots.

EXECUTION

Brand Identity: Developed a logo that seamlessly integrates traditional Nuban tribal markings, creating a visual narrative that honors the brand’s cultural heritage.
Label Design: Designed product labels that reflect the brand’s commitment to natural and cruelty-free skincare, ensuring consistency with the new visual identity.
1:1 Consultation: Engaged in personalized consultations to align the rebranding efforts with Nuba’s mission and values, ensuring authenticity and resonance with the target audience.

IMPACT & REFLECTION

The rebranding of Nuba stands as a beacon of cultural pride and natural beauty, deeply intertwining the heritage of the Nuban people with a global audience. This project reinforced the importance of culturally conscious design, demonstrating how thoughtful branding can honor roots while appealing to a diverse, modern market.