CLIENT: Pyua Organics
ROLE: Creative Director | Brand Designer
COMPANY: SOLA Creative Studio
CREATIVE PROJECT DIRECTOR: Sádé Budhlall
WORK: Brand Identity, Label Design, Collateral Design
As the creative director and brand designer for Pyua’s rebrand, I set out to create an identity that would fully embody the brand’s dedication to wellness, sustainability, and ethical beauty. Pyua, known for its handcrafted, vegan products, deserved a visual presence that reflected its commitment to cruelty-free practices and natural ingredients. My aim was to craft a brand identity that resonated deeply with its mission to inspire and empower its audience while standing out in the clean beauty market.
The rebrand was rooted in a desire to highlight Pyua’s authenticity and connection to nature. By utilizing minimalist typography with soft, feminine curves and a palette of warm earthy tones, I focused on creating a balance between elegance and approachability. A stylized leaf element became a key visual motif, symbolizing the organic essence of Pyua’s offerings and its alignment with sustainability.
The overarching vision was to celebrate the beauty in simplicity while maintaining a sense of sophistication that would resonate with modern, conscious consumers.
Rebranding Pyua was a fulfilling project that allowed me to bring the brand’s ethos to life through thoughtful design. The final result beautifully captured Pyua’s dedication to ethical and environmentally conscious beauty, helping the brand connect more deeply with its audience and stand out in a competitive market.
This project was a powerful reminder of how intentional design can transform a brand’s presence and amplify its values. Working on Pyua’s rebrand was a creative challenge that reinforced my belief in the power of branding to tell a story and build meaningful connections.
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