SARKASTIK AMBASSADOR’S CREATIVE DIRECTION – Jerel Ramsey – Creative Director | Experience Designer

SARKASTIK
AMBASSADOR'S
CREATIVE DIRECTION

CLIENT: Sarkastik Ambassador

ROLE: Creative Director | Graphic Designer, Developer | Film Director | Art Director

COMPANY: SOLA Creative Studio

CREATIVE PROJECT DIRECTOR | COPYWRITER: Sádé Budhlall

PHOTO STUDIO: Keith Austin Studio

PHOTOGRAPHERS: Jabari David, Ivan Duke

FILMMAKERS: Andrei Pierre, Renaldo Matamoro

FASHION DESIGNER/STYLIST: Kaleen Sanois

WORK: Branding, Graphic Design, Photography, Social Media Campaign, Web Development, Film

PROJECT OVERVIEW

As Sarkastik Ambassador, I have shaped the visual identity and brand voice of myself as an emerging music artist, creating a cohesive image across photography, videography, branding, and fashion. The focus has been on establishing a striking, bold aesthetic that resonates with my music and persona, merging high-fashion sensibilities with a raw, authentic energy.

This multi-faceted approach captures the essence of my artistry: unapologetic, evocative, and dynamic.

THE IDEA

The vision for Sarkastik Ambassador was to develop a brand that balances sophistication with edginess. Inspired by the my music and personality, the branding is a blend of minimalism and daring expression, conveyed through bold typography, evocative imagery, and a narrative-driven approach to storytelling.

The overarching theme is to amplify my unique voice while connecting deeply with my audience through visuals that feel both aspirational and relatable.

EXECUTION

Photography: Collaborated with Jabari David and Ivan Duke to create a series of imagery that highlights both the artist’s vulnerability and power. The portraits are intimate yet polished, capturing the nuanced layers of Sarkastik’s identity as a music artist.
Videography: Worked with Andrei Pierre and Renaldo Matamoro to produce cinematic visuals, including music videos, short films and promotional content that aligns with Sarkastik’s aesthetic. Each piece tells a story, drawing viewers into the artist’s world through mood, color, and narrative.
Branding: Designed the Sarkastik Ambassador logo to embody the duality of strength and elegance. The branding assets, including typography and digital layouts, maintain a consistent, impactful visual presence across platforms.
Fashion & Styling: Partnered with Kaleen Sanois to craft a wardrobe that reflects Sarkastik’s unique style. The looks are bold yet refined, aligning seamlessly with the brand’s visual identity.
Copywriting: Collaborated with Sádé Budhlall to ensure all messaging—from social media captions to promotional text—reflects the artist’s tone and vision.
Web Development: Designed and developed the Sarkastik website as an interactive hub for the artist’s portfolio, music, and multimedia content. The website integrates smooth navigation with an eye-catching layout that reinforces the brand identity.

IMPACT & REFLECTION

My ongoing exploration as Sarkastik Ambassador has been a journey of artistic and personal growth. This process has allowed me to channel my experiences and vision into a cohesive visual and musical identity. Every element—photography, videography, branding, and fashion—represents a piece of my story, inviting my audience to engage with my world on a deeper level.

This journey reinforces my belief in the transformative power of visual storytelling, showing how a unified aesthetic can amplify not just an artist’s voice but also their connection with their audience. As Sarkastik, I continue to push boundaries, creating art that resonates and inspires, both within the music industry and beyond.