SOLA BRANDING &
ONLINE PRESENCE

CLIENT: SOLA Creative Studio

ROLE: Creative Director | Brand Designer | Graphic Designer

COMPANY: SOLA Creative Studio

WORK: Branding, Photography, Online Presence, UI/UX Design, Web Development

PROJECT MANAGER: Sádé Budhlall

DEVELOPER: Donnel Haywood

PHOTOGRAPHER: Corri Latapy

PROJECT OVERVIEW

At SOLA Creative Studio, my wife Sádé and I wanted to create a brand identity that feels genuine and reflects who we are. Our mission was to show that SOLA is more than a business; it’s an extension of us, combining warmth, storytelling, and conscious living.

THE IDEA

Our brand design is inspired by the moon’s reflection on the sun, representing the duality of our partnership and the balance we bring to our work. This concept embodies the connection and harmony that we infuse into every project.

EXECUTION

  • Branding and Colour Choices: An earthy tone palette that conveys warmth and calm, grounding viewers in a busy digital landscape.
  • Logo Design: A minimal yet powerful symbol that reflects balance and the essence of duality.
  • Website and Photoshoot: Collaborated with photographer Corri Latapy for visuals that add a human touch and tell our story authentically.
  • Online Presence: Curated an engaging social media presence showcasing our creative process, behind-the-scenes moments, and collaborative work. This helps bring our brand’s voice to life and connect with our audience. Visit our Instagram.

IMPACT & REFLECTION

Building SOLA’s branding and online identity has been a journey that reinforced our commitment to co-creating spaces that resonate with authenticity and conscious design.

The interplay between the moon and the sun became a metaphor for our collaborative spirit, symbolizing divine femininity and masculinity working in harmony. This balance represents our dedication to blending creativity with purpose, ensuring our work feels both authentic and impactful. Through this business, we’re constantly reminded that branding goes beyond visuals—it’s deeply personal, inspiring, and connected, reflecting our values and the essence of our partnership.