CLIENT: Victoria Tom
ROLE: Creative Director | Brand Designer
COMPANY: SOLA Creative Studio
CREATIVE PROJECT DIRECTOR | BRAND STRATEGIST: Sádé Budhlall
WORK: Brand Strategy, Brand Identity, Web Design
As the creative director and brand designer for Victoria Tom, I collaborated with brand strategist Sádé Budhlall to redefine the brand’s identity, ensuring it remained true to its core values of thoughtful, versatile clothing inspired by the Caribbean. Victoria Tom seamlessly blends minimalist sophistication with a slow fashion approach, creating garments that resonate with both elegance and purpose. Our mission was to visually represent this philosophy across all touchpoints of the brand.
The rebranding strategy focused on balancing minimalism and purpose. We developed a logo with clean lines reflecting Victoria Tom’s dedication to simplicity and substance. The typography emphasized clarity and elegance without unnecessary embellishment, reinforcing the brand’s commitment to slow, thoughtful fashion.
Drawing inspiration from the lush landscapes and vibrant cultures of the Caribbean, we crafted a brand identity that feels both modern and timeless. The color palette was carefully selected to reflect the spirit of the Caribbean while maintaining a sense of refined sophistication. The photography style showcases the pieces in both empty studio spaces and natural environments, allowing the clothing to take center stage. Lighting played an essential role in enhancing the textures and details of the garments, with a focus on portrait and abstract shots to reflect the brand’s minimal yet sophisticated ethos.
The rebranding of Victoria Tom successfully transformed the brand into a sophisticated, Caribbean-inspired fashion label with a clear focus on minimalism and sustainability. The refined aesthetic, cohesive branding, and impactful online presence have positioned Victoria Tom as a leader in thoughtful, versatile fashion. This project reinforced the importance of aligning a brand’s visual elements with its core values to effectively communicate its mission and connect with its target audience.
