WHAT KIND OF MAN ARE YOU? CAMPAIGN – Jerel Ramsey – Creative Director | Experience Designer

WHAT KIND OF MAN
ARE YOU? CAMPAIGN

CLIENT: IPPF Americas and the Caribbean Region

ROLE: Creative Director | Campaign Designer

COMPANY: SOLA Creative Studio

CREATIVE PROJECT DIRECTOR: Sádé Budhlall

PHOTO STUDIO: Keith Austin Studio

PHOTOGRAPHER: Jabari David

CINEMATOGRAPHER: Renaldo Matamoro

ILLUSTRATOR: Anusha Jiradani

WORK: Campaign Conceptualization, Video Direction, Multimedia Content Design

PROJECT OVERVIEW

At SOLA Creative Studio, I spearheaded the conceptualization and creative execution of the “What Kind of Man Are You?” campaign. This initiative was a social media-focused, multimedia project designed for the 16 Days of Activism Against Gender-Based Violence. The campaign aimed to foster a critical dialogue around masculinity and its role in addressing and preventing gender-based violence.

Through intimate video interviews and striking visuals, the campaign explored the question, “What kind of man are you?”—challenging men to reflect on their values, actions, and impact on their communities.

THE IDEA

The core of the campaign was storytelling—amplifying voices that inspire introspection and change. By blending illustrative, photographic, and cinematic elements, we sought to provoke meaningful conversations and encourage active participation in the fight against gender-based violence.

EXECUTION

Multimedia Content Creation: 16 powerful graphics were designed to represent each day of activism, paired with thought-provoking quotes and visuals to sustain engagement across platforms.
Video Production: Directed and produced 8 compelling interview reels featuring diverse perspectives on masculinity, as well as a one-minute highlight reel showcasing impactful responses to the central campaign question.
Illustration & Photography: Collaborated with Anusha Jiradani to create captivating illustrations and worked with Jabari David and Keith Austin Studio to capture authentic photographic elements that grounded the campaign in reality.

IMPACT & REFLECTION

This project reinforced my belief in the transformative power of storytelling. The campaign resonated widely, igniting conversations about redefining masculinity in the context of social justice. It highlighted the importance of interdisciplinary collaboration and using creative media as a catalyst for societal change.

The “What Kind of Man Are You?” campaign became a testament to how design and multimedia can challenge norms, inspire action, and shape a more empathetic world.